Philippa Willitts

14May 2013 by Philippa Willitts

Podcast Episode 38: How to break into new freelance writing markets

Podcast

It's easy to get into a rut with freelance writing, especially if your career has drifted rather than been planned out and focused. So if you have found yourself mainly working in an area of writing that doesn't thrill you, or if you have ambitions that you aren't sure how to reach, this episode of the podcast is just what you need. We talk about how to transition from one freelance writing market to another, so listen on and enjoy. Show Notes Episode 7: Freelance Writing - To Specialise or Not to Specialise Episode 33: How to deal with a crisis of faith Source Bottle The Women's Room Ian McMillan and Stephen Fry talk Yorkshire accents There are several ways to make sure that you don't miss out on A Little Bird…

13May 2013 by Philippa Willitts

Podcast Episode 37: Freelance Writers and Social Proof – What it is, why you need it and how to get it

Podcast

Wiki[pedia describes social proof as, "a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation". Basically, we are tempted to replicate whatever we see people around us doing. Social proof can play an important role in marketing and self-promotion for a freelance writer, and in this solo episode, Lorrie looks in more detail at what it is, why it's important, and how you can harness it to win, and keep, more work. Show Notes Episode 31: Gaining Credibility as a Freelancer and Specialist - 10 Tips to Get to the Top Episode 15: Guest Blogging for Exposure, Brand Building, Backlinks and More Episode 9: The Sad Smell of Desperation thinglink There are several ways to make sure that you don't miss out on A…

03May 2013 by Philippa Willitts

Podcast Episode 36: Visual clues to professionalism

Podcast

Working from home might feel like an endless opportunity to work in your pyjamas, but there are times when it is really important to think about your visual appearance - including the appearance of your website and social media profile pages. In this episode, Lorrie and I talk about lots of aspects of your visual presentation, including how you need to prepare for Skype conversations, and how to choose a business name. Show Notes How to name your business: Facebook discussion The top 50 most embarrassing domain names ever purchased Clients from Hell The Essentials of Reuters sourcing Coursera There are several ways to make sure that you don't miss out on A Little Bird Told Me. Subscribe…

29Apr 2013 by Philippa Willitts

Yorkshire regional accents

Language

[caption id="" align="alignright" width="150"] English: A map of the metropolitan county of South Yorkshire, England. (Photo credit: Wikipedia)[/caption] Having grown up in Lancashire, then moved to Yorkshire at 18, my accent is a strange mixture of both sides of the north, often combined with a slight twang of whoever I happen to be talking to. To have a good listen to what I sound like, you can listen to some of our podcasts! I do have a fascination with regional accents, not least because we have such a wide range of them in the UK. This video is a lovely snippet of Ian McMillen - a delightful poet from Barnsley - explaining the different accents within Yorkshire to Stephen Fry, highly adored national treasure. It is followed by a video…

24Apr 2013 by Philippa Willitts

Podcast Episode 35: No portfolio? No problem. Get writing work without published clips.

Podcast

We ran out of storage space for our earliest episodes. But fear not, we have made these many, many hours of freelance writing goodness available for just £10. If you want access to them all, please click Add to Cart and buy through our e-junkie account for instant access. Lots of new freelance writers fear that they will never get any work because they don't have published articles or novels already. However, when you remember that every successful freelancer started out in the same way, it becomes clear that it is definitely possible to get hired as a writer even if you have no clips to show. But how, exactly? In this podcast episode, I go through lots of different ways to get yourself some clips, build up your portfolio,…

16Apr 2013 by Philippa Willitts

Podcast Episode 34: Sociable or Spammy? Pitching your marketing to be enticing, not annoying

Podcast

We ran out of storage space for our earliest episodes. But fear not, we have made these many, many hours of freelance writing goodness available for just £10. If you want access to them all, please click Add to Cart and buy through our e-junkie account for instant access. Freelancers need to constantly market themselves and their services in order to keep the work coming in. To make sure that your self-promotional efforts hit the mark and don't put potential clients off or even offend them, Lorrie and I made this podcast episode to summarise some of the most crucial dos and don'ts for four different marketing platforms. Show Notes Buffer App Condescending Corporate Brand Page Writing a Better Elevator Pitch How to work long periods at your desk and…

09Apr 2013 by Philippa Willitts

Podcast Episode 33: How to deal with a crisis of faith

Podcast

We ran out of storage space for our earliest episodes. But fear not, we have made these many, many hours of freelance writing goodness available for just £10. If you want access to them all, please click Add to Cart and buy through our e-junkie account for instant access. Freelancing can be a really tough business. While it's a common preconception that working from home and working for yourself are an easy ride, like any other job being a freelance copywriter has its ups and downs. In this solo episode, Lorrie discusses what to do if you feel like your freelance writing career has reached crisis point. She talks about how to tell the difference between a career crisis and a temporary blip, and outlines a number of helpful solutions…

02Apr 2013 by Philippa Willitts

Podcast Episode 32: The Pros and Cons of Long-Term Clients

Podcast

We ran out of storage space for our earliest episodes. But fear not, we have made these many, many hours of freelance writing goodness available for just £10. If you want access to them all, please click Add to Cart and buy through our e-junkie account for instant access. Should you take on one-off projects as a freelancer, or only work with clients who promise long-term work? What are the risks associated with long-term clients? And how can freelancers turn clients who started off with a one-off project into clients who work with you for an extended periods of time? In this podcast, Lorrie and I cover it all! Show Notes A to Z Challenge #atozchallenge NaBloPoMo 100 Twitter hashtags every writer should know Larry Hynes: How to Work With…

27Mar 2013 by Philippa Willitts

Podcast Episode 31: Gaining Credibility as a Freelancer and Specialist – 10 Tips to Get to the Top

Podcast

We ran out of storage space for our earliest episodes. But fear not, we have made these many, many hours of freelance writing goodness available for just £10. If you want access to them all, please click Add to Cart and buy through our e-junkie account for instant access. In order to be taken seriously, and to progress, in a freelance career, we need credibility, but how do we prove to potential clients that we know what we are doing, and that we can be trusted with their work? In this podcast episode, I go through ten top tips to gain credibility and become respected as an authority in your chosen area. Show Notes @GooglePoetics There are several ways to make sure that you don't miss out on A Little…

19Mar 2013 by Philippa Willitts

Podcast Episode 30: It’s not about you – the art and the science of commercial copywriting

Podcast

We ran out of storage space for our earliest episodes. But fear not, we have made these many, many hours of freelance writing goodness available for just £10. If you want access to them all, please click Add to Cart and buy through our e-junkie account for instant access. Commercial copywriting is not what most people picture when they think about freelance writing. It is so different to typical fiction or non-fiction writing, and in this episode, Lorrie and I talk about why this is, what PPC ads can teach us about why good copy might not be that good, and what the deal is with features versus benefits. Show Notes Calmingmanatee.com Entrepreneur.com: Marketing Features Vs. Benefits Google Adwords keyword tool 10 Amazing Free Online Writing Courses Episode 23: How to…

Author: Philippa Willitts