17Sep 2015 by Philippa Willitts
I Get 30 Press Releases a Day. Here’s How to Get Me to Open Yours…

I Get 30 Press Releases a Day. Here’s How to Get Me to Open Yours…

About Writing
As a writer, I do a combination of commercial content creation and journalism. As part of the commercial work, I write press releases for businesses that want to gain some press attention. As a journalist, I get an inbox full of unsolicited, mostly terrible press releases from PR companies and brands. I open maybe 10% of the press releases I receive, and I follow up on maybe 10% of those... so, if you are hoping to attract a journalist's attention, what do you need to know to be part of that 1%? Press release dos and don'ts: what this journalist needs you to know Do have a good subject line. This is probably the most important factor in whether a journo will hit 'open' or hit 'archive'. It must intrigue the…
Read More
15Jan 2013 by Philippa Willitts

Podcast Episode 22: The Hows, the Whys and the Wherefores of the Perfect Press Release

Podcast
We ran out of storage space for our earliest episodes. But fear not, we have made these many, many hours of freelance writing goodness available for just £10. If you want access to them all, please click Add to Cart and buy through our e-junkie account for instant access. Knowing how to write an attention-grabbing, appropriately formatted press release is an essential skill for any copywriter. Whether your clients are in industry, the public sector, sole traders or charities, you will almost certainly be asked to produce press releases on different topics and you will be expected to know exactly the style and tone that is required. In this episode of A Little Bird Told Me, Lorrie and I discuss when press releases are useful (and when they should be…
Read More