I Get 30 Press Releases a Day. Here’s How to Get Me to Open Yours…

I Get 30 Press Releases a Day. Here’s How to Get Me to Open Yours…

About Writing
As a writer, I do a combination of commercial content creation and journalism. As part of the commercial work, I write press releases for businesses that want to gain some press attention. As a journalist, I get an inbox full of unsolicited, mostly terrible press releases from PR companies and brands. I open maybe 10% of the press releases I receive, and I follow up on maybe 10% of those... so, if you are hoping to attract a journalist's attention, what do you need to know to be part of that 1%? Press release dos and don'ts: what this journalist needs you to know Do have a good subject line. This is probably the most important factor in whether a journo will hit 'open' or hit 'archive'. It must intrigue the…
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5 Common Mistakes This Proofreader Sees on CVs and Resumes

5 Common Mistakes This Proofreader Sees on CVs and Resumes

About Proofreading
When applying for a job, it is vital to make a good impression. Most openings have many applicants, so you need to stand out from the crowd. I proofread a lot of CVs, resumes and covering letters and, because I have hired staff, I also know what employers want to see. Here are some top tips to make sure your job applications stand out for the right reasons! Avoid spelling, punctuation and grammatical errors. It is really hard to proofread your own work - your brain reads what it thinks you wrote, rather than what you actually wrote. Having somebody else (e.g. me!!) proofread your work can help to make sure you don't send out your job application documents with any embarrassing typos. Think about the length of your documents…
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Create a New WordPress User Account for your Freelancers

Create a New WordPress User Account for your Freelancers

Video, Wordpress
When I create content for clients, I offer to provide that content to them in the way that suits them best. Sometimes, that is a Microsoft Word or Open Office file or a Google Doc, and other times I add the content directly to their website’s CMS; this is usually WordPress, but sometimes it’s Movable Type, Blogger or something else. On WordPress in particular, it is betrer for the client to create a new user account for me than it is to just give me their login details. Specifically, this is a good practice for the client’s own security. Recently, I was doing some work for a client who was not very confident with the tech side of things, so I made this video to demonstrate how to go about…
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